IIPM Mission

This year, even experimentation seems to be an understatement. Stupendously successful sequels like Lage Raho Munnabhai and Krrish (yes, our very own genuine superhero!) dominated the mind screens; and a high voltage action packed Dhoom 2 is to follow, though it remains to be seen how the producers would be able to pull back ‘any’ audiences into the movie halls just to see “stylish action,” a trademark of the first movie. Well, perhaps our audiences really are “no-brainers!” Why, isn’t that the promiscuous logic that permeates a plethora of the movie fraternity flitting around Bollywood, right from the Dons & KANKs to the Fanaas & Phir Hera Pheris, all ostensibly successful movies? For the answer, we suggest you scamper around to the movie house that produced Naksha (yes, it came, it saw, and it really ran like crazy...away!), or holler across to the man who created a new definition of a super-flop (Farhan Akhtar, who invested such an exorbitantly huge amount for Lakshya, that losses were ensured even though collections were decent; and yes, he’s the one making Don!), or bark a question across to trade pundits on why is it that many big budget multi-starring film producers fanatically focus on just the first couple of weeks’ collections... Aren’t they confident of their movies sustainability quotient? Aren’t they confident audiences are really no brainers? Ahem, we still haven’t rested our case, have we...

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Source: B&E and IIPM Publications