Netting in more users
Guess how many Internet users there are in India? According to a study, conducted jointly by the Internet and Mobile Association of India (IAMAI) and IMRB International, the number this September stands at 37 million. In March this year, it used to be 33 million – so in just six months, there’s been an addition of 4 million into the Internet family! The number of active users (users who have used the Net at least once in the last 30 days), during the same period, has moved up to 25 million in September from 21.1 million in March. The study further estimates that the Internet user base may cross the 40 million mark by March next year. The youth – college students and those below the age of 35 – are the main drivers of Internet usage in India. Smaller towns, too, were contributing towards the growth of Internet penetration: these account for 25 % of all net users and usage is growing at 142 % year on year. The next round of growth, it is felt, will be driven by new and innovative applications such as blogs, P2P, video on demand and online gaming while the old favourites such as email, chat and IM will drive first time users to the medium.For complete information on IIPM Research & Publication Article, please click here...
Editor: Arindam Chaudhuri; Source: IIPM Publication and Business & Economy
posted by IIPM Mission @ 2:38 PM
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