A whiff of fresh air! (IIPM Publication Article)
The new FM radio channels will have to differentiate on content
The celebrations are long over and the champagnes have been poured. 91 cities across India; 338 new FM Radio frequencies and 85 bidders (many triumphs and few defeats), this has been a watershed year for the radio sector! From the basic radio to private FM channels to visual radio to World space satellite radio, the Indian listener is now truly spoilt for choice. However, now that the euphoria of the Phase II is behind us, it’s time for real action. Out of the 243 frequencies formally allocated, 10 have already started beaming. Existing players like Radio Mirchi and Radio City have been joined by few others like Rajasthan Patrika and Clear Media (of Win FM fame in Mumbai, also quite popular in Delhi now as 95 FM) in taking the first mover advantage. Most other operators are in the process of launch, setting up infrastructure and devising their optimum strategies. According to estimates of a PricewaterhouseCoopers (PwC) report, the industry, which today stands at Rs.3 billion is expected to grow by four times and reach Rs.12 billion by 2010. According to the latest National Readership Survey (NRS) figures, the number of individuals listening to FM in an average week has grown from 76 million in 2005 to as many as 119 million in 2006, a jump of nearly 55%.
For complete IIPM Research & Publication Article, please click here...
Editor: Arindam Chaudhuri; Source: IIPM Publication
The celebrations are long over and the champagnes have been poured. 91 cities across India; 338 new FM Radio frequencies and 85 bidders (many triumphs and few defeats), this has been a watershed year for the radio sector! From the basic radio to private FM channels to visual radio to World space satellite radio, the Indian listener is now truly spoilt for choice. However, now that the euphoria of the Phase II is behind us, it’s time for real action. Out of the 243 frequencies formally allocated, 10 have already started beaming. Existing players like Radio Mirchi and Radio City have been joined by few others like Rajasthan Patrika and Clear Media (of Win FM fame in Mumbai, also quite popular in Delhi now as 95 FM) in taking the first mover advantage. Most other operators are in the process of launch, setting up infrastructure and devising their optimum strategies. According to estimates of a PricewaterhouseCoopers (PwC) report, the industry, which today stands at Rs.3 billion is expected to grow by four times and reach Rs.12 billion by 2010. According to the latest National Readership Survey (NRS) figures, the number of individuals listening to FM in an average week has grown from 76 million in 2005 to as many as 119 million in 2006, a jump of nearly 55%.For complete IIPM Research & Publication Article, please click here...
Editor: Arindam Chaudhuri; Source: IIPM Publication
Other IIPM Articles:
posted by IIPM Mission @ 10:06 AM
<< Home