IIPM Mission

Favourable demographics, rising disposable incomes, high growth in services sector, low cost retail finance and rising personal aspirations are all leading to a healthy growth in motorcycle market.” Advice from leading European design studios, especially in Milan, and visiting top design schools for recruitment, have been part of a corporate move by TVS towards more elegant and efficient products. The company, through the Apache, has designed a motorcycle that is currently unmistakably perceived as the most gorgeous bike on the streets today. In a segment which is characterized by the likes of Bajaj Pulsar and Honda Unicorn, TVS finally has a product positioned right on, especially after their not so creditable attempts with the Fiero, and the past era’s Shogun. In such a short time, Apache has obtained several ‘Bike of the Year’ awards from all leading auto magazines. But more creditably, it won the best design award from BBC TopGear & even from the Overdrive magazine. Well, if we had the money, we’d buy the Apache right now! Well, if we “really” had the money, we’d perhaps buy a Bentley, eh?!

For complete IIPM Research & Publication Article, please click here...

Editor: Arindam Chaudhuri

Source: IIPM Publication and Business & Economy